BOSS is as versatile and rich in contrasts as the Man of Today. The distinctly masculine fragrance is sharp with a warm woody base, making it a timeless classic. Fruity and citrus top notes of apple, lemon and plum balance with a floral and spicy heart dominated by geranium, and are offset by warming base notes of sandalwood, vetiver and cedarwood. We were asked to build this eDM for Myer to promote the Boss for Men EDT. The eDM was part of a magazine campaign sent out through the GQ magazine network.

The final artwork was designed and built to supplied specs and hit the requirements provided to adhere to the various magazine guidelines.

The eDM was built in flat HTML to enable it to be imported and distributed from online marketing software

Hugo Boss