Safety Dave needed a fresh, modern website that was faster, easier to manage, and user-friendly for an older audience. A few of the main requirements included:

• Newer, refreshed clean design
• Speedier website from a user and SEO perspective
• Easier to use Admin System. (To edit and manage content)
• Better Front End User Interface
• Ability to show complex content for products
• Ready to sell more products than previously set
• All content had to be clean, easily to read on all devices suitable for an elderly audience
• Products needed an option to be online purchasable or phone purchasable. (And easily switchable)
• Online sales can sync to to there external Unleased System

This large-scale project involved a highly detailed and customised design, featuring over 40 pages, 190 blog posts, and approximately 350 products. Built on WordPress and WooCommerece with a customised Salient theme, the website incorporates Advanced Custom Fields, Yoast SEO, store locator, WP Bakery Page Builder, and TrustIndex Google Reviews.

Working closely with Safety Dave’s team, we designed, built, populated, tested, rolled out, and help maintain this premium project. The result? A streamlined, easy-to-manage website that dramatically improved online sales—within months, sales had increased tenfold.